A long time ago in a valley far, far away…
Nestled in the rugged landscapes of the Kootenay-Columbia region of British Columbia, Canada, a spark ignited—a vision of sensibility, structure, and organization. From humble beginnings in garages and storage spaces across the land, two lifelong friends set their sights on restoring order to chaos. Their mission: to bring balance to the cluttered world of storage by design.
EPISODE I:
The Rise of RACK-ON™
The NextLevel Brands story begins with RACK-ON™, a new brand launched out of the mountainous rainforest mist, focused on taking over the heart of the home—the garage. With products designed for ease, adaptability, and durability, RACK-ON™ promises to deliver plug-and-play storage solutions for a more organized tomorrow. As NextLevel Brands sets its sights on the future, whispers of new sub-brands and groundbreaking designs stir in the galaxy.
The journey to the NextLevel has only begun.
RACK-ON™
Order. Install. Reclaim your space. Stay tuned.
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The NextLevel Alliance
Brad and Chris have known each other for over 40 years. After training separately and honing their skills, they are now combining their complementary backgrounds and launching their first collective commercial venture with sights set on…the NextLevel.
Chris is a professional industrial-mechanical designer and the CEO of NextLevel Brands Inc.
NextLevel Brands’ strategic advantage is Chris and his unique personal drive and top-down product design methodologies for D2C e-commerce.
Bio
With more than 25 years’ experience as a contract product designer, Chris is an expert in design process and business design management. Chris has extensive experience in design for manufacturing, material innovation, applied human factors & ergonomics. He is known for being thoroughly detail oriented, an extremely creative problem solver and a solid product designer.
Since 2015, Chris has been expanding his skillset travelling to China regularly for a well-known outdoor living category brand to manage product development and R&D programs, ensure product design quality control, maintain factory relationships, and source new suppliers. Going forward, Chris is excited to expand global product development sourcing to new countries and open new markets for NextLevel Brands’ products.
Brad is an experienced entrepreneur and recognized leader in commercial development.
Bio
Brad has over 25 years of experience executing go to market strategies, building sales funnels and partner ecosystems. Over the last 18 years he has participated in building and exiting four separate software businesses to market leading organizations like Sun Micro Systems, Oracle and Motorola Solutions.
When required, Brad will execute as an individual contributor as well as assemble cross-functional teams. Currently leading and executing Business Development & Strategy leadership and governance for a selection of privately held clean process technology and product manufacturing companies.
Customer Testimonials
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Chris is a professional industrial-mechanical designer and the CEO of NextLevel Brands Inc.
NextLevel Brands’ strategic advantage is Chris and his unique personal drive and top-down product design methodologies for D2C e-commerce. He learned the ropes the hard way, through trial and error, over the last 9 years, managing product design innovation for a major D2C and B2B wholesale outdoor living brand. Chris is now using his knowledge to build an end-to-end proprietary product design thru D2C process system for NextLevel Brands which we are calling PD4D2C.
Background
On May 12, 2012, Chris wrote a 5-10-15 year plan down in his notebook. He gave himself 1 year to turn his 9 year old industrial design consulting business around, or close the doors, get a job, build 10 years of experience and then launch another company that he could grow equity with. Well, here we are today, on track, to the letter of the plan (two years late, mind you, but let’s not forget a global pandemic!).
On November 14, 2024 Chris launched NextLevel Brands, with one of his oldest and best friends. Brad and Chris have known each other since they were both 10 years old, and man did they get into some fun back in the day; still do. Brad brings a lot of skill to the table that Chris doesn’t have, so it’s gonna be awesome! Sticking to the plan, let’s see where things are at in 2029.
Bio
With more than 25 years’ experience as a contract product designer for hire, Chris is an expert in design process and business design management. Chris has extensive experience in design for manufacturing, material innovation, applied human factors & ergonomics. He is known for being thoroughly detail oriented, an extremely creative problem solver and a solid product designer.
Since 2015, Chris has been travelling to China regularly for a well-known outdoor living category brand to manage product development and R&D programs, ensure product design quality control, maintain factory relationships, and source new suppliers. Yes, even travelling over there during COVID lockdowns and 28-day quarantines (holy smokes, there are some stories there…).